Where it all began

Made in Sweden has always been close to Philip’s heart and felt that the range of high-quality Swedish-made fashion was limited. Then the idea was born to create an own Swedish brand with 100% transparency and products made with thought, care and craftsmanship down to the smallest detail. With the vision that all manufacturing that is possible must take place within Sweden’s borders, while protecting people and the environment.

A legacy for the next generation

With Swedish manufacturing having been in decline for a long time in the textile industry, we now hope to reverse the trend so that more people invest in Swedish manufacturing so that the knowledge and experience lives on for future generations.