Transparent sewing and
manufacturing chain
Sweden is known for its hard work, environment and natural laws. We see that as a value and a promise to always deliver high quality, sustainability and 100% transparency through basically the entire value chain. Our highly qualified and certified Swedish manufacturers ensure good working conditions and economic growth in society, in addition, short transport distances between manufacturing and storage that minimize emissions and the risk of overstocking.
Knitting
The knitting of our cotton garments takes place in Ulricehamn, Västra Götaland – Sweden, just over an hour from the warehouse and head office in Skara.
Sewing
All sewing takes place in Sweden, the region of Västra Götaland, the city of Borås. Sweden, where virtually all electricity is fossil-free via hydropower, solar and wind. Our Swedish producers produce with clean electricity, which contributes to minimal emissions into nature. The cotton we use is of the highest quality, 100% organic cotton from the EU, which is knitted, sewn and dyed in Sweden.
Dyeing
The knitting of our cotton garments takes place in Ulricehamn, Västra Götaland – Sweden, just over an hour from the warehouse and head office in Skara.
Embroidery
The embroidery on our garments takes place in-house at the head office in Skara, Västra Götaland. This means many hours of hands-on work and precision.
Packaging
The packaging material, our luxurious and exclusive gifts and our packaging boxes are made in Mariestad, Västra Götaland – Sweden, just over an hour from the warehouse and head office in Skara.
HQ, design & marketing department
Our head office is located in Skara, Västra Götaland. Here is our large warehouse, in-house design and marketing department as well as photo studio and LAB.
